Consultancy services for Digital Marketing Campaign for Startup Matching Grants Program





National Innovation Ecosystem Project (GENIE) – P152441

Loan # IBRD-8595-GE

Consultancy services for Digital Marketing Campaign for Startup Matching Grants Program

Reference Number. GE-GITA-77617-CS-CQS


The Government of Georgia has secured support from the International Bank for Reconstruction and Development (IBRD) (hereinafter ‘the Bank’) for a National Innovation Ecosystem (GENIE) Project in the amount of 40 million US dollars. The main objective of the project is to increase innovative activities of the micro, small, and medium-sized enterprises (MSMEs) and individuals in Georgia and their participation in the digital economy.

The Project will enhance Georgia’s national innovation ecosystem through an integrated approach across three components, plus project implementation support.

Component 1: Innovation Infrastructure. The component will: (a) develop a network of Regional Innovation Hubs (RIHs) and Innovation Centers (ICs) in selected cities, towns and villages (b) design a Broadband-for-Development (BfD) program to increase use of broadband internet services and advanced information technology by eligible households and eligible MSMEs, with a focus on rural areas, inter alia, by providing BfD Payments and related training.

Component 2: Innovation Services. This component will deliver services, many in coordination with the ICs and RIHs, tailored to Project beneficiaries at various stages/levels of the innovation ecosystem. The component will carry out outreach and communication activities, and provide training and technical assistance in support of: (a) building the innovation community, and organizing and carrying out innovation competitions; (b) carrying out periodic skills needs assessments of firms and developing digital economy skills of individuals; and (c) developing the innovation capacity of individuals and firms.

Component 3: Innovation Financing. This component supports the: (a) provision of matching grants, selection of eligible MSMEs for receipt of matching grants, and supervision of matching grants; (b) provision of technical assistance to eligible MSMEs to prepare and implement sub-projects (with the matching grants); and (c) provision of technical assistance to stimulate alternative forms of innovation financing and investment in the digital economy.

Georgia’s Innovation & Technology Agency (GITA) under the Ministry of Economy and Sustainable Development of Georgia (MoESD). GITA is responsible for all project implementation. It will coordinate the gathering and processing of the results of monitoring, reporting, fiduciary functions, and safeguard procedures in close cooperation with relevant institutions participating in the project.



The objective of assignment

The objective of this assignment is to conduct the digital marketing campaign for The Startup Matching Grants Program throughout the call for proposals period.

Scope of Work

Following the objective of this assignment the selected company shall assume the following scope of work:

Conduct social media campaign components


Expected results of the campaign in total:

Boosting Facebook posts through existing:

main video and tutorial video and success stories

Engagement: 30 000

Views: 240 000

Clicks: 3600

Impressions: 4 450 000


Elaborate creative posts for the Startup Matching Grants Program

Conduct YouTube advertising Campaign

Create Facebook posts including production of posts/ HTML banners describing procedures of the Startup Matching Grants Program

Deliver information to the target audience using Google Display Network, Google Search and Google remarketing campaign

Target audience:

  • Age: 18-55
  • Location: Tbilisi, whole country: Georgia
  • Interests: modern technologies, information technologies, smart technologies, virtual reality, digital tools, physics, math, startup weekend, venture capital, technological news, smart tools, social innovation, Mashable, 1001 Inventions, Tech insider, Google, facebook, digital trends, grants, business grants, business incubator, innovative ideas, The Nerdist, GoFundme, TechRadar, Google.

Behaviors: Small and medium business owners, smartphone users, startup owners, followers of innovative trends, patent owners, decision makers, innovators.

Duration of assignment is 2 (two) months and it is expected to commence in second half of October, 2018.

Georgia’s Innovation & Technology Agency (GITA) now invites eligible consulting firms ("Consultants") to indicate their interest in providing the Services. Interested Consultants should provide information demonstrating that they have the required qualifications and relevant experience to perform the Services. The shortlisting criteria are:

  • General experience of consultant in online Social Media Management;
  • Experience in similar campaigns, conducted during past 2 years (since January, 2016).


Note: the GITA reserves it’s right to verify submitted references and use obtained information for evaluation purposes.


The attention of interested Consultants is drawn to paragraph 1.9 of the World Bank's Guidelines: Selection and Employment of Consultants under IBRD Loans and IDA Credits & Grants by World Bank Borrowers, January 2011, revised July 2014 ("Consultant Guidelines"), setting forth the World Bank's policy on conflict of interest.

Consultants may associate with other firms. (Please take into account that form of association acceptable for the World Bank is either sub-consultancy or Joint-Venture and submission must clearly indicate the nature of the association. The experience of sub-consultants will not be taken into account while evaluating the corporate experience of the consultant).

Experience in the projects relevant to the assignment should be submitted in the Form No: 1 given on the following link:


Consultant will be selected in accordance with the Consultants’ Qualifications Selection (CQS) method set out in Section III of the Guidelines: Selection and Employment of Consultants under IBRD Loans and IDA Credits & Grants by World Bank Borrowers, January 2011, revised July 2014.


Further information can be obtained at the address below during office hours from 9:00 a.m. to 6:00 p.m. at Georgia’s Innovation & Technology Agency, Mr. Rati Gvelesiani, Procurement Consultant, Cell: +995 591016716.

For more details regarding assignment please download Terms of Reference on the link below:

Expressions of interest shall be submitted in English in a written form to the address below (in person, by mail, or by e-mail) by October 3, 2018, at 17:00 (Georgian local time).


Georgia’s Innovation & Technology Agency

7, Innovation str. 0114, TechPark, Okrokana, Tbilisi, Georgia

Cell: +995 591016716

E-mail to:

Please indicate the Assignment’s Reference Number in the email subject line