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REQUEST FOR EXPRESSIONS OF INTEREST: Startup Matching Grants Program Business Coach



National Innovation Ecosystem Project (GENIE) – P152441

Loan # IBRD-8595-GE

Assignment title: Startup Matching Grants Program Business Coach

Reference No. : GE-GITA-215063-CS-INDV; GE-GITA-215064-CS-INDV; GE-GITA-215065-CS-INDV; GE-GITA-215066-CS-INDV; GE-GITA-215067-CS-INDV.



The Government of Georgia has secured support from the World Bank Group (the Bank) for the Georgia National Innovation Ecosystem (GENIE) Project in the amount of US $23.5 million. The main objective of the project is to increase innovative activities of the micro, small, and medium-sized enterprises (MSMEs) and individuals in Georgia and their participation in the digital economy. The Project will enhance Georgia’s national innovation ecosystem through an integrated approach across three components, plus project implementation support.

Component 1: Innovation Infrastructure. The component will: (a) develop a network of Regional Innovation Hubs (RIH) and Community Innovation Centers (CICs) in selected cities, towns and villages of Georgia; and (b) design and pilot a Broadband-for-Development (BfD) program to support the increase in adoption and use of broadband internet services and advanced information technology by eligible households and eligible Micro, Small, and Medium Enterprises (MSMEs), with a focus on rural areas.

Component 2: Innovation Services. This component provides training and technical assistance in support of developing the digital economy skills of individuals and support of firms receiving financial support under the Innovation and Startup Matching Grants programs.

Component 3: Innovation Financing. This component supports the: (a) provision of Matching Grants, selection of eligible MSMEs for receipt of Matching Grants and supervision of Matching Grants; (b) provision of technical assistance to Eligible MSMEs to prepare and implement Sub-Projects; (c) provision of Applied Research Grants to selected scientists through the Shota Rustaveli National Science Foundation (the Foundation); and (d) provision of technical assistance and related costs to the Foundation for the administration of the Applied Research Grants program, as well as to GITA and Enterprise Georgia, in administering support to MSMEs.

Implementing Institutions. The central institution responsible for coordination of the project is Georgia’s Innovation and Technology Agency (GITA) under the Ministry of Economy and Sustainable Development of Georgia (MoESD). GITA is responsible for all project implementation except for the Applied Research Grants program implemented by the Shota Rustaveli National Science Foundation. It will coordinate the gathering and processing of the results of monitoring, reporting, fiduciary functions, and safeguard procedures in close cooperation with relevant institutions participating in the project.



The objectives of this assignment are: 1) to train and consult the pre-selected Startup Matching Grants applicants to build their pitching skills 2) to help with transformation from product-driven to customer-driven philosophy 3) prepare them for questions typically asked by A level seed investors (Investment Committee Members).

Scope of Work

Following the objective of this assignment the Business Coach shall assume the following scope of work:

  • In coordination with other Business Coaches, develop the quality coaching program/methodology (acceptable by the Client) including all visual aid materials for the pre-selected applicants invited to pitch their projects and answer the questions imposed by the Startup Matching Grants Investment Committee members;
  • Conduct the training for the pre-selected applicants: 1) to familiarize them with pitching techniques and help them build their pitching skills; 2) to transform product-driven to customer-driven philosophy;
  • Get acquainted with the pre-selected proposals, as well as take into consideration evaluation, comments and recommendations drawn by the Peer Reviewers and individually consult each assigned applicant, help them prepare for pitch and Q&A sessions, provide support in preparation for presentations;
  • When appropriate, refer trainees to other sources of information, advice or further support for a specific area of focus of their business;
  • Assess the potential for global scalability of the proposed products/services and provide necessary recommendations;
  • Provide necessary support to the assigned applicants requiring urgent assistance. The Business Coaches shall schedule office hours when applicant can call and seek for the support;


Location, Timeframe and Duration

Main part of the Consultant’s services shall be delivered in Tbilisi, Georgia. Assignment is expected to require at least 6 business days of field visit (Tbilisi, Georgia) as well as Consultant will be providing home-based time input (approximately 1 business day).

Duration of entire assignment is 2 weeks and it is expected to commence on February 13, 2021.

Georgia’s Innovation & Technology Agency (GITA) now invites eligible individual consultants ("Consultants") to express their interest in providing the Services. The Consultant shall have the required qualification and experience, which will be evaluated with following criteria:


Qualifications requirements:

  • 5 years of international experience in Top Management, Business Development, Investing in innovation-based enterprises (preferable A-level VC firm/angel), technology commercialization, product management for innovation-based products, startup marketing, innovation-based entrepreneurship, internationalization of innovation-based scalable enterprise;
  • Experience in coaching/mentoring in a top level organization such as startup accelerator, incubator, venture fund will be an advantage;
  • Excellent verbal and written English communication skills.

Note: GITA reserves the right to verify submitted references and use obtained information for evaluation purposes.


Interested eligible candidates must provide information demonstrating that they are qualified to perform the services and are invited to submit their CV (Curriculum Vitae) in English language, which shall include the following information: education background, employment records, description of similar assignments carried out, relevant skill sets, etc.

The attention of interested Consultants is drawn to paragraph 1.9 of the World Bank's Guidelines: Selection and Employment of Consultants under IBRD Loans and IDA Credits & Grants by World Bank Borrowers, January 2011, revised July 2014 ("Consultant Guidelines"), setting forth the World Bank's policy on conflict of interest.

The Consultant will be selected  in  accordance  with  the method  for Selection of Individual  Consultant  (IC)  set  out  in WB’s Guidelines: Selection and Employment of Consultants under IBRD Loans and IDA Credits & Grants by World Bank Borrowers, January 2011, revised July 2014.

The attention of interested Consultants is drawn to paragraph 1.9 of the World Bank's Guidelines: Selection and Employment of Consultants under IBRD Loans and IDA Credits & Grants by World Bank Borrowers, January 2011, revised July 2014 ("Consultant Guidelines"), setting forth the World Bank's policy on conflict of interest.

Further information can be obtained at the address below during office hours from 9:00 a.m. to 18:00 p.m. at Georgia’s Innovation & Technology Agency, Tel: +995 591016716, E-mail:

Expression of interest accompanied with CV in English language shall be submitted to the email address indicated below, not later than:


February 9, 2021 16:00 (GMT +4)

Georgia’s Innovation & Technology Agency

Att: Avtandil Kasradze, Chairman

7, Innovation str. 0114, TechPark, Okrokana, Tbilisi, Georgia



Please include the title of the announced position in the email subject line



Business trips from all countries of the world are allowed to Georgia without reservation, subject to completed special form and coordination with relevant sectoral agencies. Business visitors to Georgia are required to complete a PCR test for COVID-19 in every 72 hours.

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